If you love that classic blue and white look, gold details, and pieces that feel like you live by the water, a coastal jewelry collection is such a fun thing to build.
The best part? You do not need to buy everything at once if it's not in budget or the thought overwhelms you. That's exactly why we created our line of jewelry the way did.
It's so buildable, versatile, and the pieces truly can be transformed into a variety of different looks.
Today we're going to walk through how to build a coastal preppy jewelry collection. If you're thinking "yep, want that" then keep on reading.
How to Build a Coastal Jewelry Collection
Right now, searches and trends around coastal style continue to grow, especially with interest in pearls, shells, gold accents, blue beads, charm necklaces, and timeless “coastal grandmother” inspired accessories.
If you haven't seen the popular coastal grandmother style circulating all over social media, I'd be a bit shocked.
Blue, white, and gold are especially strong color stories for this style because they feel fresh, clean, and wearable year round.
If you have been wanting that effortless seaside look, here is exactly how to build a jewelry collection you will reach for again and again.
1. Start with a Couple Base Necklaces
Every great coastal jewelry collection starts with versatile basics. Think of these as your everyday foundation pieces.
I always recommend starting with one simple neutral strand. A classic gold necklace always work beautifully.
Here are our most loved gold chains:
Then, add one blue beaded necklace for that signature coastal feel. Layering is going to be key for an elevated look (more on that below) so having two go-to strands is the perfect first step.
Our most loved blue beaded strands:
Having both just gives you options. We'd recommend bundling one of your base necklaces with a charm for the best value (like the cottage key necklace).
2. Add Charms as You Go
Once you have your base pieces, start building your charm collection slowly.
This is what makes our line stand out. The more charms you collect, the more looks you can create without having to buy new strands.
Although, once you fall head over heels in love with these pieces you might not be able to resist new strands every once in a while! 😉
Charms are what make our preppy jewelry feel personal and collected. They add personality without feeling overdone.
Our favorite charms popular now:
3. Build a Collection That Mixes and Matches
As we've alluded to, the smartest way to build a coastal necklace collection is to choose pieces that can be styled multiple ways.
Your base necklaces can be worn plain one day and dressed up with charms the next.
Simply slide charms off and swap them out whenever you want something new. One necklace can create several different looks.
4. Elevate Your Style by Layering, Layering Layering
To take your outfits from average to extraordinary, layer jewelry.
Two necklaces together (done the right way) is the most chic way to style coastal jewelry.
Try pairing your blue beaded necklace with a shorter gold charm necklace.
Or, layer a white strand with a longer pendant necklace.
This is one of the easiest ways to make simple outfits feel more elevated.
5. Choose Quality Jewelry for Everyday Wear
This line does not contain nickel, lead, or cadmium like many mass produced jewelry brands.
As a mom to littles, that matters so much to me. I want jewelry I can wear daily and feel good about wearing.
When building your preppy coastal jewelry collection, quality matters just as much as style.
Your favorite coastal jewelry should be comfortable enough to wear all day.
It should feel good on your skin and hold up to everyday life. That is especially important if you wear your jewelry often.
6. Look for Coastal Inspired Motifs and Details
The best coastal jewelry has those little details that make it feel special.
Think baskets, key charms, hydrangea blooms, cameo necklaces, and blue buds.
These necklaces don't just look coastal because of their color. Everything about them embodies the seaside lifestyle!
That little bit of whimsy is what will make people notice your jewelry. It feels totally different from what everyone else is wearing.
Final Thoughts
If you love timeless style, blue and white color palettes, and feminine gold accents, start building your preppy jewelry collection one piece at a time with Charm Lane Collection.