OUR STORY
Charm Lane Collection began with a jewelry box.
Inside it: cameo pendants worn every single day. Golden Nantucket basket charms. The small, considered pieces that a woman named Terry reached for again and again - because they meant something.
Terry was our founder Alexa's grandmother. A breast cancer survivor. A lover of all things blue and white, vintage, and quietly beautiful.
When Alexa began reimagining those keepsakes - updating them for modern life without losing a thread of their soul - Charm Lane Collection was born.
In Terry's memory, a portion of every purchase benefits breast cancer research.
WHAT WE MAKE
Heirloom-inspired jewelry designed to be worn in this lifetime.
We strive for that gilded, classic look - the kind that seems like it came from somewhere meaningful, but you shouldn't have to wait for someone to leave it to you.
These aren't trend-driven. Our pieces are crafted in a luminous 18k gold plate to wear today, layer today, and gift today.
Classic in feeling, intentional in design, and made for the life you're actually living.
WHAT WE BELIEVE
The moments and memories matter more than the milestone.
A new baby. A promotion. A summer trip you want to remember forever. We create jewelry for all of it - because life is a colorful collection of memories.
Just like the spirit behind the heirlooms we draw inspiration from, we're building something with staying power. We are proud to partner with global artisans who are RJC certified. We are a female founder-led company committed to ethical manufacturing and sustainable growth.
A note from alexa
My favorite feeling in the world is nostalgia - and it sits at the center of everything we create.
Charm Lane Collection is inspired by my grandmother, Terry, who everyone absolutely adored. From her homemade cookies to her jewelry box, everything had meaning - and every piece held a story.
This brand is my love letter to her, and to every woman who believes the things you wear should mean something.
A portion of every purchase supports breast cancer research in her memory. Being able to give back in a meaningful way means the world.
With love & whimsy, Alexa
